HH Architecture, along with Timmons Group, was commissioned to design an updated Master Plan for the State Farmers Market in Raleigh, NC. With plans underway for the conversion of the existing Dorothea Dix property into a significant urban park, the adjacent State Farmers Market has an opportunity to substantially increase its visibility in the community. With the ability to attract more visitors and vendors, the Market could potentially see a substantial increase in its annual revenue as a visible component of North Carolina’s agricultural economy within Raleigh and the surrounding areas while simultaneously distinguishing itself as a nationally recognized destination.
MASTER PLAN OBJECTIVES
Support of the Farmers
Provide greater access to the Market
Support retail and produce operations
Increase the number of customers through coordination with adjacent developments
Creation of an Identity and Experience
Improve pedestrian focus
Create recognizable districts
Create distinctive entrances
Incorporate agricultural theme throughout campus
Connectivity to Surrounding Destinations
Dorothea Dix Park
Raleigh Greenway System
NC State University
Surrounding neighborhoods